Investigation of the Relationship Between Visual Website Complexity and Users’ Mental Workload: A NeuroIS Perspective

Ricardo Buettner ()
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Ricardo Buettner: FOM University of Applied Sciences, MIS-Institute

A chapter in Information Systems and Neuroscience, 2015, pp 123-128 from Springer

Abstract: Abstract We report promising research-in-progress results from an ongoing experiment on the relationship between visual website complexity and users’ mental workload. Applying pupillary based workload assessment as a NeuroIS methodology we found indications that navigation complexity, i.e., the number of (sub)menus, is more problematic than information complexity.

Keywords: NeuroIS; Eye-tracking; Mental workload; Pupillary diameter; IS complexity; Website complexity; Navigation complexity; Information complexity (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-18702-0_16

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DOI: 10.1007/978-3-319-18702-0_16

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