Mobile App Preferences: What Role Does Aesthetics and Emotions Play?

Upasna Bhandari (), Tillmann Neben () and Klarissa T. T. Chang ()
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Upasna Bhandari: National University of Singapore
Tillmann Neben: University of Mannheim
Klarissa T. T. Chang: National University of Singapore

A chapter in Information Systems and Neuroscience, 2015, pp 161-165 from Springer

Abstract: Abstract This research-in-progress reports on the development of a NeuroIS measurement model for studying the role of emotions in non-instrumental preferences. We aim at exploring the effects of emotions and aesthetics on users’ preferences for mobile application. The context of mobile apps is interesting because the phenomenon of high initial adoption but very low retention is still unexplained. For this, we aesthetically manipulated mobile apps, and measured subjects’ affective responses. Our approach builds on galvanic skin response (GSR) and surface electromyography of the face.

Keywords: Aesthetics; Emotions; Physiology (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-18702-0_21

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DOI: 10.1007/978-3-319-18702-0_21

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