Using NeuroIS to Better Understand Activities Performed on Mobile Devices

Carole L. Hollingsworth () and Adriane B. Randolph ()
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Carole L. Hollingsworth: Kennesaw State University
Adriane B. Randolph: Kennesaw State University

A chapter in Information Systems and Neuroscience, 2015, pp 213-219 from Springer

Abstract: Abstract With the proliferation of mobile device types and variety of tasks being performed on those devices, it is necessary to examine how this pairing changes with individuals. NeuroIS offers complementary tools to traditional survey tools helping researchers delve into users’ perceptions while they are engaged in different tasks. Through analysis of neurophysiological data we may better understand activities performed on mobile devices and help provide more customized user experiences. A two-part preliminary study is described as a pre-cursor to a larger, focused experiment utilizing EEG and eye-tracking on mobile device usage.

Keywords: Mobile device usage; Hedonic task; Utilitarian task; Eye-tracking; EEG; Individual differences; NeuroIS (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-18702-0_29

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DOI: 10.1007/978-3-319-18702-0_29

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