e-Business Assimilation Levels in Lebanon

Mary Ann B. El Rassi () and Antoine Harfouche ()
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Mary Ann B. El Rassi: Université Saint Joseph
Antoine Harfouche: Université Paris Ouest Nanterre La Défense

A chapter in Information and Communication Technologies in Organizations and Society, 2016, pp 141-160 from Springer

Abstract: Abstract Developing countries are a potential growth site for e-business expansion and adoption. But despite this promising opportunity, Lebanon has been slow to adopt e-business and the gap between initial and advanced adopters (routinizers) is significant. This paper investigates the factors that explain the differences in e-business assimilation levels. The Perceived e-Readiness Model was adopted and then adapted to fit the Lebanese context. Quantitative data were collected from a large sample of 171 executives from three different industries: banking, retailing, and tourism. While comparing initial adopters to routinizers, our results have shown that routinizers choice to adopt e-Business was based on strategic planning, while initial adopters were mimetic followers.

Keywords: e-Business assimilation; IDT; Perceived e-Readiness; Initial adopters; Advanced adopters (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-28907-6_9

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DOI: 10.1007/978-3-319-28907-6_9

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