What Do Local Governments Discuss in Social Media? An Empirical Analysis of the Italian Municipalities

Benedetta Gesuele (), Concetta Metallo () and Rocco Agrifoglio ()
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Benedetta Gesuele: Pegaso University
Concetta Metallo: Parthenope University
Rocco Agrifoglio: Parthenope University

A chapter in Blurring the Boundaries Through Digital Innovation, 2016, pp 297-306 from Springer

Abstract: Abstract This study takes a first step toward understanding the social media usage by Italian municipalities as a means for external communication. Using content analysis and posts categorization on the Facebook pages, we analyze topics of municipality posts to understand the communicative practices and types of use by municipalities. We examine the Facebook profiles of nine of the largest cities in Italy. The analysis is mainly based on a coding scheme that was derived from literature and findings show that the main communication topics between Italian local governments and citizens are provision of information, local events, local public services, and co-design.

Keywords: E-government; Social media; Social networking; Facebook; Municipality (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-38974-5_23

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