Business Designers, Organizational Networks and ICT

Giorgio Michelis ()
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Giorgio Michelis: Università degli Studi di Milano-Bicocca

A chapter in Digital Technology and Organizational Change, 2018, pp 9-23 from Springer

Abstract: Abstract Within innovative companies competing in the globalized market we can observe two distinct phenomena characterizing their changes with respect to the past: the proliferation of organizational networks and the raise of a new profile of top manager/entrepreneur that has been called business designer. Scholars and practitioners are paying great attention to these two phenomena in order to characterize them and to improve their reproducibility. Since business designers are characterized mostly for their way to design and develop innovation at the level of products, services and customers relationships, while organizational networks are seen as transformers of the organization of innovative companies, there has been little or no attention to the mutual relations binding the two phenomena. In this paper I propose some first hints on how business designers promote or should promote networks and suggest that organizational networks are necessary for doing business design. The last sections discuss how Information and Communication Technology can support the effectiveness of networks and suggest the technological innovation that should accompany the raise of business designers.

Keywords: Organizational network; Business designer; Design thinking; Situated computing (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-62051-0_2

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