The Psychophysiological Effect of a Vibro-Kinetic Movie Experience: The Case of the D-BOX Movie Seat

Horea Pauna (), Pierre-Majorique Léger (), Sylvain Sénécal (), Marc Fredette (), François Courtemanche (), Shang-Lin Chen (), Élise Labonté-Lemoyne () and Jean-François Ménard ()
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Horea Pauna: HEC Montréal
Pierre-Majorique Léger: HEC Montréal
Sylvain Sénécal: HEC Montréal
Marc Fredette: HEC Montréal
François Courtemanche: HEC Montréal
Shang-Lin Chen: HEC Montréal
Élise Labonté-Lemoyne: HEC Montréal
Jean-François Ménard: D-BOX Technologies Inc

A chapter in Information Systems and Neuroscience, 2018, pp 1-7 from Springer

Abstract: Abstract Watching a film in a movie theater can be an immersive experience, but to what extent does the experience differ when the moviegoer is using a vibro-kinetic seat, i.e., a seat providing motion and vibration feedback synchronized with the movie scenes? This paper seeks to measure the effect of a multi-sensory cinema experience from a psychophysiological standpoint. Using electroencephalography, galvanic skin response, heart rate, and facial micro-expression measures, this study compares the difference between two movie viewing experiences, i.e. one without movement and one with artistically enhanced vibro-kinetic feedback. Results of a within-subject experiment suggest that there are significant differences in psychophysiological states of users. Users exhibit more positive emotions, greater arousal, and more cognitive immersion in the vibro-kinetic condition. Therefore, multi-sensory stimulation, in the context of cinema, appears to produce an enhanced experience for spectators.

Keywords: Multi-sensory cinema; Vibro-kinetic; Multi-sensory; Moviegoer experience; Immersion; Psychophysiological; Movie (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-67431-5_1

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DOI: 10.1007/978-3-319-67431-5_1

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