The Impact of Age and Cognitive Style on E-Commerce Decisions: The Role of Cognitive Bias Susceptibility

Nour El Shamy () and Khaled Hassanein ()
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Nour El Shamy: McMaster University
Khaled Hassanein: McMaster University

A chapter in Information Systems and Neuroscience, 2018, pp 73-83 from Springer

Abstract: Abstract The aging associated declines in cognitive abilities could render older adults more susceptible to cognitive biases that are detrimental to their e-commerce decisions’ quality. Additionally, certain cognitive styles can lead online consumers to rely on decision heuristics which makes them less meticulous and more prone to bias. In this research-in-progress paper we introduce cognitive bias susceptibility as a potential mediator between age and cognitive style on one end, and decisional outcomes on the other. An experimental design to validate our proposed model is outlined. Both psychometric and eye-tracking methodologies are utilized to achieve a more holistic understanding of the relationships in the proposed model. Potential contributions and implications for future research are outlined.

Keywords: Aging; Older adults; Cognitive style; Cognitive bias; Order bias; Vividness bias; Eye-tracking; Decision quality; Decision effort (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-67431-5_9

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