A Best Practice of Enterprise 2.0: The Photoviva Case Study

Domenico Consoli () and Walter Prete ()
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Domenico Consoli: University of Urbino
Walter Prete: E-leva s.r.l

A chapter in Organizational Change and Information Systems, 2013, pp 145-153 from Springer

Abstract: Abstract Nowadays, a new model of Enterprise 2.0, an open enterprise that dialogues with customers, using Web 2.0 tools (blog, chat, forum, social network), is affirming. The customer could be fully involved in the innovative process and express opinions and suggestions to improve the product/service. In the paper we analyse a case study that operates in this context. Photoviva is a brand of a small company where users themselves can design the cover of their own iPhone and they can also gain royalties when other customers choose their personal designed image. In this way the boundaries of the company is open. Between company and customers a strong relationship and collaboration, in reaching business goals, is established. The customer becomes an active prosumer, producer and consumer at the same time.

Keywords: Web 2.0; Enterprise 2.0; Virtual channel; Customer involvement; Prosumer (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-642-37228-5_15

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