EconPapers    
Economics at your fingertips  
 

How Do Incentives Impact the Intention to Use Mobility as a Service Platforms? A Choice-Based Conjoint Analysis

Antonia Klopfer (), Gina Dohmen, Maren Paegert, Ruth Noppeney and Grit Walther
Additional contact information
Antonia Klopfer: RWTH Aachen University
Gina Dohmen: RWTH Aachen University
Maren Paegert: RWTH Aachen University
Ruth Noppeney: RWTH Aachen University
Grit Walther: RWTH Aachen University

A chapter in Operations Research Proceedings 2024, 2025, pp 317-322 from Springer

Abstract: Abstract Mobility as a service (MaaS) promises the seamless and customized integration of the mobility services in a certain region into one digital platform, via which users can plan, book, and pay their trips. Although prior research indicates that MaaS can decrease greenhouse gas emissions and improve inclusiveness of the transport system, the user numbers remain low. The deployment of incentives can influence the mobility decisions of travelers and might encourage the adoption of MaaS platforms, if the incentives match the preferences of the potential users. Against this background, we present the results of a stated-preference choice experiment, in which participants choose between MaaS platforms that vary regarding the included incentives. We weigh different economic, social, and ecological incentives against each other and generate insights about their attractiveness for potential users. The choice experiment shows a high importance of both ecological and economic incentives, while revealing a relatively lower importance of social attributes. Our study contributes to the understanding of incentives for MaaS usage and gives impulses for the research on MaaS platform and bundle optimization. The results further serve as insights for policy-makers and practitioners with the aim of increasing the user numbers of MaaS systems and improving the sustainability of the transportation sector.

Keywords: mobility as a service; incentives; sustainability; choice experiment (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnopch:978-3-031-92575-7_45

Ordering information: This item can be ordered from
http://www.springer.com/9783031925757

DOI: 10.1007/978-3-031-92575-7_45

Access Statistics for this chapter

More chapters in Lecture Notes in Operations Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-10-01
Handle: RePEc:spr:lnopch:978-3-031-92575-7_45