Shaping the Future of Work in the AI Era: Business Model Innovation in Digitalisation for Decent Work and Economic Growth

Chen Ye () and Dequn Teng ()
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Chen Ye: University of Cambridge, Institution for Manufacturing
Dequn Teng: University of Cambridge, Institution for Manufacturing

A chapter in AI, Society and Digital Transformation, 2026, pp 26-38 from Springer

Abstract: Abstract The rise of Artificial Intelligence (AI) and digital technologies is reshaping work, creating opportunities and challenges related to Sustainable Development Goal 8 (SDG 8: Decent Work and Economic Growth). AI enables business model innovation (BMI), yet less research examines how specific BMIs shape work practices toward SDG 8 goals. This research uses practice theory and insights from 56 semi-structured interviews with 34 companies to explore work quality challenges (SDG 8), AI-driven BMIs reshaping work, and resulting pathways. We identify challenges like ‘complexity in scaling up’ capabilities, highlight BMI designs such as ‘Gen-AI as a service’, and detail pathways like ‘realised customisation’. A theoretical framework shows how AI-enabled BMI influences work practices and pathways, impacting Decent Work (SDG 8) attainment.

Keywords: Business model innovation; Future of Work; AI; Decent Work; Economic Growth (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnopch:978-3-032-13116-4_3

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DOI: 10.1007/978-3-032-13116-4_3

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