Cultural Distance and Its Effect on International Tourism Flows to China

Xiaojie Guo (), Kangxi Li and Yali Zhao
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Xiaojie Guo: Hefei University of Technology, School of Foreign Studies
Kangxi Li: Hefei University of Technology, School of Foreign Studies
Yali Zhao: Hefei University of Technology, School of Foreign Studies

Chapter Chapter 2 in IEIS 2024, 2026, pp 19-27 from Springer

Abstract: Abstract Culture, serving as a main factor in international travel, is believed to attract tourists, yet cultural distance could potentially deter the influx of tourists. This study aims to investigate the non-linear relation between cultural distance and inbound tourism flows to China, employing the panel data of 35 countries spanning from 2001 to 2018. This research uses the gravity model to verify the U-shape relation. Findings suggest that cultural distance may exert a positive impact on international tourism flows to China for those countries located on the right side of the U-shape curve. Conversely, for countries with cultural distance below 1.62 and lacking cultural connections with China, a negative effect on international tourism flows to China has been observed.

Keywords: Cultural distance; Inbound tourism flows; Gravity Model (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-981-96-8276-8_2

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