Focusing on the Influence of Social Nature of Consumption Tendency of Takeaway App on Consumers’ Continuous Use

Qian Wang () and Xuedong Gao ()
Additional contact information
Qian Wang: University of Science and Technology Beijing
Xuedong Gao: University of Science and Technology Beijing

A chapter in LISS 2023, 2024, pp 595-610 from Springer

Abstract: Abstract Focusing on the rapid development of takeaway APPs in recent years, analyzing the impact of consumer consumption tendency social through takeaway APP attributes on consumer satisfaction and continuous use intention is not only a supplement and expansion of the field of relationship between takeaway APPs and consumers, but also focuses on the advantages and problems of takeaway APPs and other related companies. This study collected data by questionnaire method and used SPSS exploratory factor analysis and AMOS structural equation modeling method to analyze the data. The study found and determined the measurement scale of each attribute, containing 30 question items in 5 dimensions. The results of the study show that the social nature of consumer tendency has a direct positive influence on the price, convenience, and safety of the takeaway APP attributes, and an indirect positive influence on the intention of persistent use through consumer satisfaction.

Keywords: takeaway app; takeaway app properties; consumer attributes social; consumer satisfaction; continuous use intent (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnopch:978-981-97-4045-1_46

Ordering information: This item can be ordered from
http://www.springer.com/9789819740451

DOI: 10.1007/978-981-97-4045-1_46

Access Statistics for this chapter

More chapters in Lecture Notes in Operations Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().