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The Dilemma and Reflection of Short Video Infringement from the Perspective of Game Theory: Publicity and Protection of Film and Television Works

Anyi He () and Liang Wang ()
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Anyi He: Beijing Institute of Graphic Communication
Liang Wang: Beijing Institute of Graphic Communication

A chapter in LISS 2022, 2023, pp 405-413 from Springer

Abstract: Abstract In the context of the popularization of digital technology, more and more film and television works are troubled by the infringement of short video, and publishers have to rely on short video platforms for publicity while gaining losses. The infringement of short video needs to be regulated, but as a propaganda tool in the Internet era, short video does bring traffic to film and television works and platforms. It is difficult for copyright holders, short video platforms and copyright users to balance in the game of traffic and interests. Therefore, a balance should be sought between the three, and a win–win situation should be sought by breaking through the traditional business model and formulating reasonable game rules. This paper takes the infringement phenomenon of short video as the breakthrough point and analyzes it, and proposes to solve the problem of propaganda and protection of film and television works through short video platform by making reasonable game rules through technology and strengthening control.

Keywords: Digital copyright; Short video; Copyright asset management; Game theory (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnopch:978-981-99-2625-1_32

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DOI: 10.1007/978-981-99-2625-1_32

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