Global Marketing Strategy

Bodo B. Schlegelmilch ()
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Bodo B. Schlegelmilch: WU Vienna

in Management for Professionals from Springer

Date: 2016
Edition: 1st ed. 2016
ISBN: 978-3-319-26279-6
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Citations: View citations in EconPapers (8)

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Chapters in this book:

Ch 1 Marketing: A Global Discipline

Bodo B. Schlegelmilch

Ch 2 Assessing Global Marketing Opportunities

Bodo B. Schlegelmilch

Ch 3 Entering Global Markets

Bodo B. Schlegelmilch

Ch 4 Segmenting Targeting and Positioning in Global Markets

Bodo B. Schlegelmilch

Ch 5 Creating Global Product and Service Offerings

Bodo B. Schlegelmilch

Ch 6 Extracting Value from Global Operations

Bodo B. Schlegelmilch

Ch 7 Global Supply Chains and Distribution Networks

Bodo B. Schlegelmilch

Ch 8 Global Branding and Communication

Bodo B. Schlegelmilch

Ch 9 Organizational Design for Global Marketing Strategy

Bodo B. Schlegelmilch

Ch 10 Global Marketing Ethics and CSR

Bodo B. Schlegelmilch

Ch 11 The Future of Global Marketing Strategy

Bodo B. Schlegelmilch

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-319-26279-6

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DOI: 10.1007/978-3-319-26279-6

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