Marketing Renewable Energy

Edited by Carsten Herbes () and Christian Friege ()

in Management for Professionals from Springer

Date: 2017
ISBN: 978-3-319-46427-5
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Chapters in this book:

Some Basic Concepts for Marketing Renewable Energy

Christian Friege and Carsten Herbes

Global Markets and Trends for Renewables

Karina Bloche-Daub, Janet Witt, Volker Lenz and Michael Nelles

Consumer Preferences for Renewable Energy

Roland Menges and Gregor Beyer

Direct Selling of Renewable Energy Products

Christian Friege

Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers

Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen

Introducing Green Electricity as the Default Option

Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr and Peter Graf

Certificates in Germany’s Renewable Energy Market

Uwe Leprich, Patrick Hoffmann and Martin Luxenburger

Marketing of Biomethane

Carsten Herbes

Renewable Energies in the Contracting Market

Ralf Klöpfer and Ulrich Kliemczak

Renewable Energy in the Marketing of Tourism Companies

Susanne Gervers

From Energy Supplier to Capacity Manager: New Business Models in Green and Decentralized Energy Markets

Ben Schlemmermeier and Björn Drechsler

Driving Renewables: Business Models for the Integration of Renewable Energy and e-Mobility in Europe

Marc Ringel

Smart Battery Systems Driving Renewable Energy Markets

Benjamin Schott and Oliver Koch

Exploiting the Economic Opportunities of the Energy Transition

Claudia Kemfert

Building a Renewables-Driven Power System. Successes and Challenges in Germany

Patrick Graichen, Christian Redl and Markus Steigenberger

Marketing Renewable Energy in France

Michel Cruciani

Marketing Renewable Energy in the United Kingdom

Catalina Spataru and Bruno Arcuri

Marketing Renewable Energy in Italy

Simona Bigerna, Carlo Andrea Bollino and Paolo Polinori

Marketing Renewable Energy in Japan

Jörg Raupach-Sumiya

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DOI: 10.1007/978-3-319-46427-5

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