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Distribution Strategy

Livio Moretti ()
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Livio Moretti: European Institute of Business Administration

in Management for Professionals from Springer

Date: 2019
ISBN: 978-3-319-91959-1
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Chapters in this book:

Ch 1 Introduction to Distribution Strategy
Livio Moretti
Ch 2 Phase 1: Build the End-State Vision
Livio Moretti
Ch 3 Phase 2: Evaluate the Context
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Ch 4 Phase 3: Segment Channels and Partners
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Ch 5 Phase 4: Design Commercial Terms
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Ch 6 Phase 5: Execute
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Ch 7 Common Pitfalls
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Ch 8 Business Intelligence
Livio Moretti

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-319-91959-1

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DOI: 10.1007/978-3-319-91959-1

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