Distribution Strategy
Livio Moretti ()
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Livio Moretti: European Institute of Business Administration
in Management for Professionals from Springer
Date: 2019
ISBN: 978-3-319-91959-1
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Chapters in this book:
- Ch 1 Introduction to Distribution Strategy
- Livio Moretti
- Ch 2 Phase 1: Build the End-State Vision
- Livio Moretti
- Ch 3 Phase 2: Evaluate the Context
- Livio Moretti
- Ch 4 Phase 3: Segment Channels and Partners
- Livio Moretti
- Ch 5 Phase 4: Design Commercial Terms
- Livio Moretti
- Ch 6 Phase 5: Execute
- Livio Moretti
- Ch 7 Common Pitfalls
- Livio Moretti
- Ch 8 Business Intelligence
- Livio Moretti
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-319-91959-1
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DOI: 10.1007/978-3-319-91959-1
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