Market Segmentation Analysis

Sara Dolnicar (), Bettina Grün and Friedrich Leisch ()
Additional contact information
Sara Dolnicar: The University of Queensland
Bettina Grün: Johannes Kepler Universität Linz
Friedrich Leisch: Universität für Bodenkultur Wien

in Management for Professionals from Springer

Date: 2018
ISBN: 978-981-10-8818-6
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Chapters in this book:

Ch Chapter 1 Market Segmentation

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 10 Step 8: Selecting the Target Segment(s)

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 11 Step 9: Customising the Marketing Mix

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 12 Step 10: Evaluation and Monitoring

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 2 Market Segmentation Analysis

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 3 Step 1: Deciding (not) to Segment

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 4 Step 2: Specifying the Ideal Target Segment

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 5 Step 3: Collecting Data

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 6 Step 4: Exploring Data

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 7 Step 5: Extracting Segments

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 8 Step 6: Profiling Segments

Sara Dolnicar, Bettina Grün and Friedrich Leisch

Ch Chapter 9 Step 7: Describing Segments

Sara Dolnicar, Bettina Grün and Friedrich Leisch

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DOI: 10.1007/978-981-10-8818-6

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