Bounded Rationality and Internationalization Process Research: An Introduction

Björn Röber
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Björn Röber: University of Stuttgart

Chapter Chapter 1 in Escalation of Commitment in Internationalization Processes, 2018, pp 1-9 from Springer

Abstract: Abstract In the past as much as today, questions of judgment and decision-making (JDM) present a key issue in business and economics. Scholars have contributed to a large and ever-growing body of literature with the aim of supporting decision-makers prospectively in order to take rational actions or of explaining retrospectively previous decision paths. For decades, orthodox economic approaches to JDM have prevailed in this field. These approaches share the characteristic that they are marked by a prescriptive nature and that they build on the neoclassical premises of the model of the homo economicus. As such, they expect decision-makers to act according to a consistent logic and along the lines of systematic and coherent considerations.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mirchp:978-3-319-69102-2_1

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DOI: 10.1007/978-3-319-69102-2_1

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