Escalation of Commitment in Internationalization Processes
Björn Röber
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Björn Röber: University of Stuttgart
Chapter Chapter 3 in Escalation of Commitment in Internationalization Processes, 2018, pp 51-111 from Springer
Abstract:
Abstract Judgment and decision-making plays a significant role for the internationalization of firms. This concerns—first and foremost—two issues, which have been fittingly summarized by Peter Buckley and colleagues: Where should the international activity be located and how should it be controlled? Decisions concerning location choice as well as market entry mode have a defining influence on the success or the failure of the international venture. Hence, it is no exaggeration to argue that judgment and decision-making processes play a vital role in the context of the internationalization of firms.
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mirchp:978-3-319-69102-2_3
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DOI: 10.1007/978-3-319-69102-2_3
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