Advertisement Scheduling-Revenue Management with TV Break Preference-Based Cancellations

Michael Mohaupt () and Andreas Hilbert ()
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Michael Mohaupt: University of Technology Dresden
Andreas Hilbert: University of Technology Dresden

A chapter in Operations Research Proceedings 2012, 2014, pp 383-388 from Springer

Abstract: Abstract In broadcasting advertisements, commercial breaks are offered to heterogeneous clients with uncertain demand. Interested in the efficient utilization of its limited airtime inventory, the TV station has to decide simultaneously which requests to accept or to deny and when ad spots should be scheduled. In addition, there may be clients that have preferences for specific ad slots with cancellation rates depending on provider’s slot assignments. Provoking the abortion of reservations or even relationships with the provider in traditional optimization, we provide a mathematical model considering both combinatorial aspects of the problem and said customer preferences. Furthermore, a simulation is performed in order to test the efficiency of the proposed approach.

Keywords: Cancellation Rate; Commercial Breaks; Slot Assignment; Heterogeneous Clients; Control Book (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:oprchp:978-3-319-00795-3_57

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DOI: 10.1007/978-3-319-00795-3_57

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