Modeling SMEs’ Choice of Foreign Market Entry: Joint Venture vs. Wholly Owned Venture

Xuemin Zhao and Reinhold Decker
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Xuemin Zhao: University of Bielefeld
Reinhold Decker: University of Bielefeld

A chapter in Operations Research Proceedings 2004, 2005, pp 221-229 from Springer

Abstract: Abstract Starting with a comprehensive analysis of empirical and theoretical papers on market entry mode choice, as well as by referring to the characteristics of small and medium sized enterprises (SMEs), we develop a new quantitative model that represents SMEs’ choice between joint venture (JV) and wholly owned foreign venture (WOFV). With the help of this model, we deduce some useful propositions for decision makers, both in companies concerned and in economic policy.

Keywords: Foreign market entry mode choice; Quantitative model; Small and medium sized enterprises (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:spr:oprchp:978-3-540-27679-1_28

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DOI: 10.1007/3-540-27679-3_28

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