A Decision-Analytic Approach to Blue-Ocean Strategy Development

Matthias G. Raith (), Thorsten Staak () and Helge M. Wilker ()
Additional contact information
Matthias G. Raith: Otto-von-Guericke University
Thorsten Staak: Otto-von-Guericke University
Helge M. Wilker: Otto-von-Guericke University

A chapter in Operations Research Proceedings 2007, 2008, pp 225-229 from Springer

Abstract: Abstract The potential value created with a new product or service provided by a firm is given by the difference between its (monetary) benefit, in the view of the firm’s customers, and the unit production cost to the firm. To what extent this potential value can be exploited as a market opportunity depends on the firm’s success in obtaining a competitive advantage over other firms in the market. In order to acquire a competitive advantage, a firm must outperform its rivals in value creation (cf. Besanko et al. [1]).

Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:oprchp:978-3-540-77903-2_35

Ordering information: This item can be ordered from
http://www.springer.com/9783540779032

DOI: 10.1007/978-3-540-77903-2_35

Access Statistics for this chapter

More chapters in Operations Research Proceedings from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().