eTourism and Cultural Resilience: Exploring Opportunities for Indigenous Communities in an Extremely Precarious State

Tariq Zaman (), Gary Loh Chee Wyai () and Shaista Falak ()
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Tariq Zaman: ASSET, University Technology Sarawak (UCTS)
Gary Loh Chee Wyai: ASSET, University Technology Sarawak (UCTS)
Shaista Falak: CONTRIBUTE, University Technology Sarawak (UCTS)

A chapter in Pandemic, Lockdown, and Digital Transformation, 2021, pp 65-78 from Springer

Abstract: Abstract Tourism is not spared by the health, economic, and emotional impacts generated by the Coronavirus disease 2019 (COVID-19). All the indicators demonstrate that we are heading towards a change of norm, a new world that is yet to be discovered, and we must understand it, accept it, and adapt to this new lifestyle. The lockdown measures, on the one hand, brutally limit opportunities for the tourists to physically access and enjoy rural and indigenous tourism services. On the other hand, it offers opportunities to deploy other means of business model, such as the use of digital technology in the tourism sector on a global scale. Taking the problem and opportunity into account, this study explores the community perspectives, the needs, challenges, and opportunities of eTourism for the indigenous communities of Bawang Assan and Long Latei in the Malaysian Borneo. For the last 4 years, the Bawang Assan and Long Latei communities, via Internet, promote tourism products, capacity building on digital literacy, and hosting students of service-learning program from local and international universities. The local tourism industry has encountered unprecedented crises since the outbreak and exercised out of the box and innovative solutions to counter these challenges. This chapter will present the lessons learned and futuristic perspective of eTourism using lenses of the local community and tourism industry.

Keywords: eTourism; Case study; eShopping; ePerformance; eVisit; Cultural resilience; Indigenous communities (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-86274-9_4

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