The Use of Twitter In 2013 Italian Political Election

Guido Fraia () and Maria Carlotta Missaglia
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Guido Fraia: Università IULM
Maria Carlotta Missaglia: Università IULM

Chapter Chapter 5 in Social Media in Politics, 2014, pp 63-77 from Springer

Abstract: Abstract Since 2011, a considerable number of Italian politicians have started to use social media platforms, particularly Twitter, giving rise to a late Twitter Italian revolution in political communication. A specific research was developed to understand the concrete use of the new media and how politicians actually manage them. The study has analysed a sample of 41 politicians from the main electoral lists from September 2012 until April 27, 2013. Data collected have shown a mainly unidirectional and top-down use of Twitter that reproduces the traditional mass-mediatic logic of political communication.

Keywords: Political communication; Italian politics; Twitter; Social media; New media; Electoral campaign; Social tweet; Political election; Mass-mediatization (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:paitcp:978-3-319-04666-2_5

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DOI: 10.1007/978-3-319-04666-2_5

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