Understanding Web Usability Issues: A Case Study of Pakistani Political Parties

Tayyaba Ayub, Kiran Nazeer and Saqib Saeed ()
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Tayyaba Ayub: Bahria University
Kiran Nazeer: Bahria University
Saqib Saeed: Bahria University

Chapter Chapter 11 in User-Centric Technology Design for Nonprofit and Civic Engagements, 2014, pp 187-194 from Springer

Abstract: Abstract Political parties establish websites to engage their followers by providing information and getting their feedback thereby providing an important platform to attract masses. Although cyber democracy is a new trend seen in Pakistani politics, still every political party in Pakistan has developed its own website. These websites should be highly usable to facilitate end users. In this chapter we present results from a survey, which examined the usability of three political parties’ websites in Pakistan. The results show that although these websites are well designed but still their online help and support system, efficiency, and effectiveness are the issues which reduced user satisfaction.

Keywords: Cyber Democracy; Political Party Websites; Pakistan Muslim League-Nawaz (PML-N); Important Usability Factor; Regular Internet Users (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:paitcp:978-3-319-05963-1_11

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DOI: 10.1007/978-3-319-05963-1_11

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