Social Media and the City: Analyzing Conversations in Municipal Facebook Pages

Azi Lev-On () and Nili Steinfeld ()
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Azi Lev-On: Ariel University
Nili Steinfeld: Ariel University

Chapter Chapter 13 in Social Media and Local Governments, 2016, pp 243-261 from Springer

Abstract: Abstract What characterizes the discourse that takes place on social media platforms involving municipal pages and their fans? Does the character of the activities on these social media platforms differ in periods preceding or following municipal elections, compared to non-election periods? The article examines the scope and character of Facebook activities on Israeli municipality pages before and after municipal elections, in comparison to non-election periods. For this purpose, the article surveys municipalities’ Facebook presence and analyzes its correlations with socio-demographic and geographic indicators. The distributions of various engagement indices of municipal pages (number of fans, and average number of likes, comments, and shares of posts) are presented, and the contents uploaded by the page managers and fans are compared. We conclude by reviewing municipalities’ Facebook activity and engagement over time, with the aim of identifying changes in Facebook pages in pre-election and post-election periods.

Keywords: Social Media Platform; Municipal Election; Engagement Measure; Engagement Score; Municipality Size (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:paitcp:978-3-319-17722-9_13

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DOI: 10.1007/978-3-319-17722-9_13

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