Designing Social Media Policy for Local Governments: Opportunities and Challenges

Özer Köseoğlu () and Aziz Tuncer ()
Additional contact information
Özer Köseoğlu: Sakarya University
Aziz Tuncer: Sakarya University

Chapter Chapter 2 in Social Media and Local Governments, 2016, pp 23-36 from Springer

Abstract: Abstract This study aims to contribute to the newly developing social media policy literature through examining the process of designing social media policy particularly for local governments, and analyzing opportunities and challenges that local governments face in implementing them. We underline the importance of creating a cultural shift in local governments through the help of a transformational leadership as a necessity for an effective social media policy in local governments. As a conclusion, we argue that the main principles of “social media governance” can be adopted into local governments. In such a model, local governments should design their own social media policy and guidelines with regard to the broader central government policy, incorporation with local government’s other policies, and considering audiences’ needs and expectations.

Keywords: Local Government; Social Media; Public Official; Transformational Leadership; Social Media Site (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:paitcp:978-3-319-17722-9_2

Ordering information: This item can be ordered from
http://www.springer.com/9783319177229

DOI: 10.1007/978-3-319-17722-9_2

Access Statistics for this chapter

More chapters in Public Administration and Information Technology from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().