Customer Focus in European Higher Education Systems

Diana Ivana (), Sorin Dan and Oana Popovici
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Diana Ivana: Babeş-Bolyai University
Sorin Dan: University of Vaasa

Chapter Chapter 8 in Applied Ethics for Entrepreneurial Success: Recommendations for the Developing World, 2019, pp 111-127 from Springer

Abstract: Abstract This article looks at the idea and practice of “customer focus” in higher education. As a global trend with origins in the business and corporate world, customer focus has come to increasingly shape public services worldwide. Influenced by business thinking, terminology, and practices, governmental organizations across policy areas have used customer focus to reform public services in order to bring them closer to the demands and expectations of their users. The paper particularly analyzes changes in customer focus understanding and its implications for the European higher education policies. The aim of the article is to contribute to a better conceptualization and policy understanding of this growing approach to higher education reform.

Keywords: Higher education reform; Customer focus; European Union (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-17215-2_8

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DOI: 10.1007/978-3-030-17215-2_8

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