Fuzzy AHP and VIKOR to Select Best Location for Bank Investment: Case Study in Kurdistan Region of Iraq

Ahmet Demir (), Sarkhel Shawkat (), Bzhar Nasradeen Majeed () and Taylan Budur ()
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Ahmet Demir: Ishik University
Sarkhel Shawkat: Charmo University
Bzhar Nasradeen Majeed: Charmo University
Taylan Budur: Ishik University

Chapter Chapter 33 in Effective Investments on Capital Markets, 2019, pp 485-510 from Springer

Abstract: Abstract Location selection is one of the most important decisions of the operations manager. One of the effectiveness criteria of the organizations is the correct location. And the appropriate location for the banking sector means better network to the customers and a competitive advantage in the market. The present paper investigates the best location as using the fuzzy AHP and VIKOR analysis in the Kurdistan Region of Iraq. The research revealed that “security in the region” and “willingness to work with the bank” have been the most important criterions in location strategy. These results show contrast with the developed countries.

Keywords: Fuzzy AHP; Location strategy; VIKOR; MCDMA; Bank location strategy (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-21274-2_33

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DOI: 10.1007/978-3-030-21274-2_33

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