Sales and Operations Planning Application: A Case Study in Brazil

Marcelo Xavier Seeling (), Luiz Felipe Scavarda (), Antônio Márcio Tavares Thomé () and Bernd Hellingrath ()
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Marcelo Xavier Seeling: Pontifícia Universidade Católica Do Rio de Janeiro
Luiz Felipe Scavarda: Pontifícia Universidade Católica Do Rio de Janeiro
Antônio Márcio Tavares Thomé: Pontifícia Universidade Católica Do Rio de Janeiro
Bernd Hellingrath: University of Münster

Chapter Chapter 45 in Operations Management for Social Good, 2020, pp 463-470 from Springer

Abstract: Abstract This paper addresses a research–practice gap in the sales and operations planning (S&OP) literature by offering the main lessons learnt from a case study. Findings indicate that S&OP has been key to manage the enterprise’s complexity and to align internal efforts toward its goals with a positive impact on performance.

Keywords: Supply chain management; Supply planning; Packaged consumer goods (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-23816-2_45

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DOI: 10.1007/978-3-030-23816-2_45

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