The Broker as a Distribution Channel Model in the Perception of Retail Customers

Antonio José Sousa Filho (), Monalyza Teles Teixeira, Matheus Nogueira Leopoldino and Tonny Kerley Alencar Rodrigues
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Antonio José Sousa Filho: Centro Universitário Santo Agostinho
Monalyza Teles Teixeira: Centro Universitário Santo Agostinho
Matheus Nogueira Leopoldino: Universidade Federal do Piauí
Tonny Kerley Alencar Rodrigues: Centro Universitário Santo Agostinho

Chapter Chapter 55 in Operations Management for Social Good, 2020, pp 559-567 from Springer

Abstract: Abstract This research aims to investigate the preferences of retail customers related to the Broker distribution system. The results demonstrated the delivery time and customer response time as variables that influence the most in the customers’ preference for the Broker in comparison with the other types of distribution channels.

Keywords: Broker; Supply chain; Distribution channels; Retail customers (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-23816-2_55

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DOI: 10.1007/978-3-030-23816-2_55

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