Study on an Argumentation-Based Negotiation in Human-Computer Negotiation Service

Mukun Cao () and Gong Jing
Additional contact information
Mukun Cao: Xiamen University
Gong Jing: Xiamen University

A chapter in Smart Service Systems, Operations Management, and Analytics, 2020, pp 255-261 from Springer

Abstract: Abstract With the rapid development of e-commerceE-commerce , the automatic transaction has been a potential demand of enterprises. Concentrating on B2C e-commerce scenario, this paper designs a human-computer negotiation model and algorithm, through which an agentAgent can negotiate with a human using natural language. To validate the model and algorithm, we conducted a between-group experiment based on a prototype system comparing the negotiation effect between the groups with and without arguments. The experimental results show that adding arguments into price negotiation can significantly increase the success rate of the human-computer negotiation. Moreover, there is a significant positive impact on the buyer’s subjective feelings on system using, as well as the seller agent’sAgent economic utility, so that it can finally help both sides to reach a win-win situation in the negotiation. The contribution of our study can apply to B2C e-commerceE-commerce platforms for improving the performance of their intelligent customer service agent. Our study is also meaningful for helping the two parties to increase their trading efficiency and decrease their trading cost.

Keywords: E-commerce; Automated negotiation; Argumentation-Based negotiation; Human-Computer interaction; Agent; Service system (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-30967-1_23

Ordering information: This item can be ordered from
http://www.springer.com/9783030309671

DOI: 10.1007/978-3-030-30967-1_23

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().