Measuring Female Entrepreneurs’ Happiness from Online Feedback

Esra Kahya Ozyirmidokuz, Kumru Uyar () and Eduard Stoica ()
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Kumru Uyar: Erciyes University

A chapter in Organizations and Performance in a Complex World, 2021, pp 91-100 from Springer

Abstract: Abstract Entrepreneurship provides an important solution to the unemployment problem. This is also very important in economic growth. It has financial, psychological and social risks while taking the situation into consideration. In addition, women’s participation in the work force has a vital importance in Turkey’s national income. Nearly 8.5% of women are in management, or in decision-making positions. It is important to measure happiness of these female workforce in order to understand and manage their feelings. Our previous study investigated successful women happiness and ideas about being entrepreneurial women in Turkey to discover the factors of the happy women entrepreneurs’ success in business life. In this research, depending from the previous study, we measure Turkish women entrepreneurs’ happiness by using the Turkish happiness dictionary, which was developed a set of normative emotional ratings for the Turkish language and culture. We re-collect 26 Turkish successful women entrepreneurs’ online feedback by using the extracted categories of women entrepreneurs from a different 3rd party organization. Natural language processing methods and text mining are used. We automatically measure the average happiness of each feedback of a woman and the average happiness of Turkish successful female entrepreneurs. In addition, we cluster scores according to categories which present the common factors contributing to the success of happy female entrepreneurs.

Keywords: Women entrepreneurship; Happiness; Online feedback analysis; Natural language processing; Turkish happiness index (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-50676-6_8

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DOI: 10.1007/978-3-030-50676-6_8

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