Digital Transformation in the Luxury Industry

Margaret Mastropetrou () and George Bithas
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Margaret Mastropetrou: University of the Aegean
George Bithas: University of the Aegean

A chapter in Business Intelligence and Modelling, 2021, pp 117-124 from Springer

Abstract: Abstract Digital transformation has penetrated every industry, along with the luxury goods industry. While most luxury firms stand passively towards digitalization, there are some that have successfully adopted a holistic approach towards it. Digital transformation is not an easy process, requiring many operational steps and the willingness to change the company’s mindset. Following a systematic mapping study, two case studies describe the digitalization process of two major luxury companies that stand out from the rest, proving that transformation is feasible and necessary.

Keywords: Digital; Transformation; Luxury industry; Systematic mapping study; Business ecosystems (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-57065-1_11

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DOI: 10.1007/978-3-030-57065-1_11

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