Email and E-Branding Applications in Logistics Companies as a Field of Management Information Systems

Dimitrios Κ. Nasiopoulos (), Damianos P. Sakas and Panagiotis Trivellas
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Dimitrios Κ. Nasiopoulos: University of Peloponnese
Damianos P. Sakas: University of West Attica
Panagiotis Trivellas: Agricultural University of Athens

A chapter in Business Intelligence and Modelling, 2021, pp 255-265 from Springer

Abstract: Abstract Email marketing is one of the most personal and versatile tools for e-branding and when designed properly it provides tremendous influence potential. In recent years, email marketing has been neglected as an e-branding campaign for its design. Unfortunately, an email campaign is very easy to be designed incorrectly. The problem is that the majorities of emails are not personally targeted at consumers and are poorly designed. In this research paper we will analyze how email marketing can be a proper tool for e-branding with regard to a Logistics company. Using modeling and simulation applications, we will see how an email campaign can have a positive impact on the relationships between Logistics companies and customers.

Keywords: Logistics companies; Email and e-branding; Modeling and simulation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-57065-1_26

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DOI: 10.1007/978-3-030-57065-1_26

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