Search Engine Optimization Techniques: The Story of an Old-Fashioned Website

Konstantinos I. Roumeliotis and Nikolaos D. Tselikas ()
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Konstantinos I. Roumeliotis: University of Peloponnese
Nikolaos D. Tselikas: University of Peloponnese

A chapter in Business Intelligence and Modelling, 2021, pp 47-55 from Springer

Abstract: Abstract This paper examines the search engine optimization (SEO) techniques, which lead to effective results up to date. Each one of these SEO techniques is then applied to an existing, but non-SEO-oriented, live website, in order to observe and confirm their effectiveness after a monitoring period of seven months. The result of using the specific SEO techniques was the increase in the website’s organic visitors by 310% within this seven-month period, and to rank it in the first place in Google searches for particular keywords.

Keywords: Search engine optimization; Search engine optimization techniques; Organic traffic (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-57065-1_4

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DOI: 10.1007/978-3-030-57065-1_4

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