Romanians’ Perceptions Regarding the Drivers of Social Venture. Evidence Based on AGER Data

Carmen Păunescu () and Fabrizio D’Ascenzo
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Carmen Păunescu: Bucharest University of Economic Studies
Fabrizio D’Ascenzo: University of Rome Sapienza

A chapter in Business Revolution in a Digital Era, 2021, pp 363-376 from Springer

Abstract: Abstract The paper aims to explore the perceptions of Romanians regarding the business purpose of their new venture. Also, the paper’s ambition is to investigate the factors that drive their desire to start a social-oriented new venture and to consider entrepreneurship as a career opportunity. Two main research inquiries are raised in the paper: (1) Do Romanians display a strong preference for a social-oriented vs. profit-oriented new venture? (2) What drives the desire to start a social-oriented new venture? To answer the research questions, the study uses the 2018 Amway Global Entrepreneurship Report (AGER) dataset for Romania. To fulfill its objectives, the paper employs descriptive statistics, Pearson bivariate correlation and linear regression. The research results show that all the variables analyzed in the paper are significant positive predictors of the desire to start a social venture, with the individuals’ willingness to sacrifice their own free time to work on the business idea having the strongest significant impact. Future research should expand the area of investigation to a multi-country analysis, by adding new driving factors to the model, which support the social business purpose, to allow the policy makers to better sustain the social entrepreneurship sector of economy, which will generate sustainable economic growth.

Keywords: Social business purpose; Social venture; New venture drivers; Entrepreneurship perceptions; AGER data; Romania (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-59972-0_25

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DOI: 10.1007/978-3-030-59972-0_25

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