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The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior

Mosora Mihaela Hrisanta (), Orzan Mihai Cristian (), Vălimărean Ileana () and Caescu Stefan Claudiu ()
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Mosora Mihaela Hrisanta: Bucharest University of Economic Studies
Orzan Mihai Cristian: Bucharest University of Economic Studies
Vălimărean Ileana: Bucharest University of Economic Studies
Caescu Stefan Claudiu: Bucharest University of Economic Studies

A chapter in Economic Recovery After COVID-19, 2021, pp 299-319 from Springer

Abstract: Abstract The COVID-19 (Coronavirus) pandemic represents a historical moment that is certain to change our behavior forever. We are now witnessing numerous changes in the economy: unemployment is on the rise, people are losing their jobs, certain businesses close, and others thrive. This chapter presents, in the first part, the results of a survey carried out on a nationally representative sample of 1015 consumers. The questionnaire is intended to identify the main effects of the crisis caused by the COVID-19 pandemic on Romania’s economy and in particular on the population’s consumer behavior. In the second part of the chapter, we created a mediation model (structural equation modeling) starting from the respondents’ answers in the first part of the study, aimed at measuring the effect of the COVID-19 pandemic on the respondents’ consumer spending. The survey questions were divided by type into seven variables: COVID-19 Effect, government measures, consumer spending, respondents’ financial status, governmental and administrative measures in response to economic events, job change, and economy (inflation, unemployment, and prices).

Keywords: COVID pandemic; Consumer behavior; Marketing research (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-86641-9_15

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