The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior
Mosora Mihaela Hrisanta (),
Orzan Mihai Cristian (),
Vălimărean Ileana () and
Caescu Stefan Claudiu ()
Additional contact information
Mosora Mihaela Hrisanta: Bucharest University of Economic Studies
Orzan Mihai Cristian: Bucharest University of Economic Studies
Vălimărean Ileana: Bucharest University of Economic Studies
Caescu Stefan Claudiu: Bucharest University of Economic Studies
A chapter in Economic Recovery After COVID-19, 2021, pp 299-319 from Springer
Abstract The COVID-19 (Coronavirus) pandemic represents a historical moment that is certain to change our behavior forever. We are now witnessing numerous changes in the economy: unemployment is on the rise, people are losing their jobs, certain businesses close, and others thrive. This chapter presents, in the first part, the results of a survey carried out on a nationally representative sample of 1015 consumers. The questionnaire is intended to identify the main effects of the crisis caused by the COVID-19 pandemic on Romania’s economy and in particular on the population’s consumer behavior. In the second part of the chapter, we created a mediation model (structural equation modeling) starting from the respondents’ answers in the first part of the study, aimed at measuring the effect of the COVID-19 pandemic on the respondents’ consumer spending. The survey questions were divided by type into seven variables: COVID-19 Effect, government measures, consumer spending, respondents’ financial status, governmental and administrative measures in response to economic events, job change, and economy (inflation, unemployment, and prices).
Keywords: COVID pandemic; Consumer behavior; Marketing research (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-86641-9_15
Ordering information: This item can be ordered from
Access Statistics for this chapter
More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().