Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance

Aurore Ingarao () and Joseph Kaswengi ()
Additional contact information
Aurore Ingarao: University of Orléans
Joseph Kaswengi: University of Orléans

Chapter Chapter 3 in Brand, Label, and Product Intelligence, 2022, pp 51-72 from Springer

Abstract: Abstract Several towns around the world are experiencing continuous desertification of their town centres. Even though avenues of resistance to this negative trend have been raised, there are very few empirical studies that call this phenomenon into question. Furthermore, no previous research has examined the intersection of retailer associations’ and customers’ perceptions of town centre commercial decline. The current study identifies and investigates the factors that contribute to resistance to the decline in centre-city patronage. According to the findings, critical drivers include the shop’s certification or labelling, access capabilities (e.g., parking), digital solutions, public governance or authorities’ co-participation. Theoretical and managerial implications are discussed.

Keywords: City centre; Labelling; Customers; Dynamisation; Resistance; Satisfaction; Traders’ association (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-95809-1_3

Ordering information: This item can be ordered from
http://www.springer.com/9783030958091

DOI: 10.1007/978-3-030-95809-1_3

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().