Application of the Experiential Value Scale in Online Booking Conditions: Are There Consumer Demographic Characteristic Differences?

Aikaterini Stavrianea (), Irene Kamenidou (), Spyridon Mamalis () and Ifigeneia Mylona ()
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Aikaterini Stavrianea: National and Kapodistrian University of Athens
Irene Kamenidou: International Hellenic University
Spyridon Mamalis: International Hellenic University
Ifigeneia Mylona: International Hellenic University

Chapter Chapter 15 in Advances in Quantitative Economic Research, 2022, pp 203-216 from Springer

Abstract: Abstract Purchasing goods online constitute an ever-increasing trend in consumer behavior. In this way, the experience that a business offers its customers when they want to acquire services or products through an online platform is of particular interest to them. Experiential value is regarded as a precondition for customer loyalty and buyer satisfaction when considering the circumstances in which goods or services are purchased. The present study introduces research findings that explore whether there is consumer characteristics (education level and area of residence) differentiation with respect to the elements of experiential values when it comes to booking accommodation online. A sample (N = 1540) of individuals between the ages of 18–68 – all users of online booking sites – were obtained using quantitative research through a method of nonprobability sampling. Data were examined by descriptive statistics, factor, reliability analysis, One-way ANOVA test for hypothesis testing, as well as multiple comparisons of means. On the basis of the outcomes of the study, specific marketing proposals relating to e-booking websites are submitted as part of this paper.

Keywords: Experiential Values; Tourism; Online Booking; Marketing; Demographic Differences; Digital Communication; M30; M31; M37; M39 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-98179-2_15

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DOI: 10.1007/978-3-030-98179-2_15

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