Metaverse Marketing for Community Development: Revitalization of Traditional Industrial Sectors in Thailand

Sitsada Sartamorn and Hiroko Oe ()
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Sitsada Sartamorn: Bournemouth University
Hiroko Oe: Bournemouth University

A chapter in Advances in National Brand and Private Label Marketing, 2022, pp 121-126 from Springer

Abstract: Abstract This long abstract paper presents the study based on a concrete exploration of advanced innovation such as the metaverse needs to be done to revitalize the traditional industries in Thailand; furthermore, the consideration of community development should be followed as well as providing a concrete result based on the roadmap of promoting metaverse marketing and the implement of metaverse technology as a tool to support small local businesses in Thailand.

Keywords: Metaverse; Community development; Traditional industries; Revitalization; Technological acceptance measurement (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-06581-1_16

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DOI: 10.1007/978-3-031-06581-1_16

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