An Examination of the Pet Food Buying Behavior Before and During the COVID-19 Pandemic

Anghel Tudorel Cozma, Smaranda Adina Cosma () and Mădălina Văleanu
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Anghel Tudorel Cozma: Babeș-Bolyai University
Smaranda Adina Cosma: Babeș-Bolyai University
Mădălina Văleanu: Iuliu Haţieganu University of Medicine and Pharmacy

Chapter Chapter 10 in Post-Pandemic Realities and Growth in Eastern Europe, 2022, pp 149-167 from Springer

Abstract: Abstract At the global level, an interest in pet food market is rising. The paper analyzes the buying behavior of pet owners during three periods: before the pandemic, during the pandemic in 2020, including lockdown, and after the relaxing of COVID-19 pandemic measures in 2021. This study investigates the changes that occurred during the pandemic regarding the purchasing behavior of pet food products and the differences between purchasers of pet food products based on socio-demographic and geographical factors. For this purpose, an online interview based on a questionnaire with a sample of 1.525 people was conducted on pet-related Facebook groups. Looking at the buying behavior of the pet owners, the research found out several changes caused by restrictions during the COVID-19 pandemic. Even though there were a few relaxation measures after the period of the lockdown, many pet owners have not returned to their old behavior before the pandemic. It is therefore interested to note the new trends in the pet food market, a market that has been growing for a long time. The study provides insights for pet food producers, retailers, vets, but also for those interested in the evolution of the pet food market.

Keywords: Pet food; Pet owners; Purchasing behavior; COVID-19 pandemic; Romania (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-09421-7_10

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DOI: 10.1007/978-3-031-09421-7_10

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