Students’ Attitude to Digital Entrepreneurship

Olga O. Vasileva, Elena G. Pozdeeva and Olga D. Shipunova
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Olga O. Vasileva: Herzen State Pedagogical University of Russia
Elena G. Pozdeeva: Peter the Great St. Petersburg Polytechnical Univesity
Olga D. Shipunova: Peter the Great St. Petersburg Polytechnical Univesity

A chapter in Challenges and Solutions in the Digital Economy and Finance, 2022, pp 319-329 from Springer

Abstract: Abstract Research relevance of students’ attitudes towards digital entrepreneurship is due to a sharp reduction in the number of the most working age (20–29 years) in Russia. According to a survey by the audit and consulting company Fin Expertiza, the number of the most working age was decreased by 460.5 thousand people for the period from September 2020 to September 2021. By Sberbank public joint stock company research, approximately 3% of Russian Federation population, or 4.2 million people are engaged in entrepreneurial activities. Identification of students’ attitudes towards entrepreneurial activity in the context of the latest statistics showing a negative trend will allow predicting possible negative consequences for business entities. Research purpose is to identify students’ attitudes towards digital entrepreneurship. The research objectives were influence factors analysis of students’ readiness potential for digital entrepreneurship and representation definition of an entrepreneur, which is formed in students’ minds in the learning process. Survey results conducted among students of Peter the Great St. Petersburg Polytechnic University (September-October 2021, methods—online survey and focus group) made it possible to establish students’ readiness potential, associated with the growing students’ interest in digital entrepreneurship, the need to obtain relevant business competencies. The poll showed that almost half of students plans to do business, a quarter of those surveyed already had experience in running own online business. University actively promotes the skills development in working with information, stress resistance, diligence and purposefulness, the ability to be responsible for one’s own actions in the opinion of students. However, university contribution to stimulating such qualities as the ability to persuade, readiness to take risks and foresight seems to be minimal.

Keywords: Digital entrepreneurship; Entrepreneurial activity potential; Students (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-031-14410-3_33

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