Integrated Digital Sales Platform for the Solution of Customer Needs

Antonia Louisa Biel ()
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Antonia Louisa Biel: University Fresenius Cologne

A chapter in Digital Management in Covid-19 Pandemic and Post-Pandemic Times, 2023, pp 69-77 from Springer

Abstract: Abstract The digital transformation is pervasive, ubiquitous, and changing not only the market, but also its people and environment. Moreover, the COVID-19 pandemic speeded up the adoption of digital technologies significantly. The entire world population was confronted with an unpredictable situation and had to immediately adapt their daily lives completely. It had a significant impact on the work environment and transformed the way companies in all sectors and regions do business. Also, in the area of B2B sales, the pandemic forced buyers and sellers to undergo a huge digital transformation. These changes confront sales with new customer requirements, diverse opportunities and challenges of digital transformation, and various new possibilities to support and accelerate B2B sales through digital modules.

Keywords: Digital sales; Digital transformation; Platform economy; Customer experience (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-20148-6_7

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DOI: 10.1007/978-3-031-20148-6_7

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