Serious Game Reality and Industrial Museum: The ‘Bryant and May Match Factory’ Project in the Peoples’ History Museum (UK)

Timothy Jung (), Mariapina Trunfio () and Salvatore Campana ()
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Timothy Jung: Manchester Metropolitan University
Mariapina Trunfio: University of Naples ‘Parthenope’
Salvatore Campana: University of Naples ‘Parthenope’

A chapter in Extended Reality and Metaverse, 2023, pp 157-167 from Springer

Abstract: Abstract This paper capitalises on the opportunities and challenges to explore similarities and differences between consolidated new realities – augmented reality, virtual reality, and mixed reality – and hybrid technological realities to explore how the serious game reality’s technological and functional elements influence visitors’ experiences in museum and post-experience behaviours. Findings validate the influence of serious game reality functional elements on visitors’ experiences, showing how embodiment continues to remain closely correlated to traditional experience to drive post-experience behaviours. However, some theoretical questions remain open, considering the influence of 4.0 experience on museum post-experience.

Keywords: Serious game reality; Heritage museum; Vsitors’ experiences; Visitors’ behaviours (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-25390-4_15

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DOI: 10.1007/978-3-031-25390-4_15

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