AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives

Liangchao Xue (), Christopher J. Parker and Cathryn A. Hart
Additional contact information
Liangchao Xue: Loughborough University
Christopher J. Parker: Loughborough University
Cathryn A. Hart: Loughborough University

A chapter in Extended Reality and Metaverse, 2023, pp 39-51 from Springer

Abstract: Abstract Fashion retail has faced immense changes in the rapid development of e-Commerce. This has created significant uncertainty for traditional shopping, and Covid-19 worsens this situation. To improve the consumer shopping experience and increase sales revenue for fashion retailers, we need to reveal what category of AR solution is most useful for different fashion retail environments. We prove that the fashion retail market is ill-prepared to use AR through 13 semi-structured interviews with high-street retailers, high-end retailers, and UX/AR designers. AR aims to offer a seamless shopping experience for high-street consumers by prioritising the functional purpose but animating AR in an exciting way in a high-street store, enabling consumers to obtain an efficient and enjoyable shopping experience. Designing high-end AR retail environments should focus more on hedonic value by telling a brand/trend story, enabling consumers to engage with the story and have human interaction to ensure a superior service.

Keywords: Augmented reality; User experience; Shopping experience; Retailing (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-25390-4_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031253904

DOI: 10.1007/978-3-031-25390-4_3

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().