What Makes People So Fond of Food Travel Vlogs? A Preliminary Study

Wenliang (Max) Li (), Yoo Ri Kim () and Caroline Scarles ()
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Wenliang (Max) Li: University of Surrey
Yoo Ri Kim: University of Surrey
Caroline Scarles: University of Surrey

A chapter in Information and Communication Technologies in Tourism 2023, 2023, pp 154-159 from Springer

Abstract: Abstract The large consumption of food travel vlogs during the COVID-19 pandemic shows its potential for destination promotion. However, little research has been done on this video form. This study explores the difference in food travel vlogs, short videos, live videos, and DMO promotion videos (DPVs) and concludes four distinctive characteristics of food travel vlogs (storytelling, authenticity, intimacy, and presence) through 38 semi-structured interviews. A Stimulus-Organism-Response (SOR) model-based conceptual framework is proposed to help understand the mechanism underlying the influence of food travel vlogs on travellers. This study hopes to provide theoretical and practical implications for destination management and vlogging practices.

Keywords: Food travel vlog; Storytelling; Authenticity; Intimacy; Presence; Stimulus-Organism-Response model (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-25752-0_17

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DOI: 10.1007/978-3-031-25752-0_17

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