Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews

Noudéhouénou Lionel Jaderne Houssou (), Jeanne Lallement (), Mickael Coustaty () and Luc Béal ()
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Noudéhouénou Lionel Jaderne Houssou: La Rochelle University, L3I Laboratory
Jeanne Lallement: La Rochelle University, NUDD Laboratory
Mickael Coustaty: La Rochelle University, L3I Laboratory
Luc Béal: Excelia Business School, CRIIM Laboratory

A chapter in Information and Communication Technologies in Tourism 2023, 2023, pp 261-266 from Springer

Abstract: Abstract This short paper aims to compare humanities and computer-based online review analysis methods. In particular, we evaluate two classical methodologies coming from marketing and natural language processing fields. We assessed them through their ability to translate online reviews into synthetic evaluations reflecting consumers’ overall feelings. Both methods were run in separate ways, then we confronted the results.

Keywords: Online reviews; Text mining; Content analysis (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-25752-0_28

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DOI: 10.1007/978-3-031-25752-0_28

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