Increase Business Performance Through the Use of Virtual Technology

Ioan David Legman
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Ioan David Legman: University of Medicine, Pharmacy, Sciences and Technology of Targu Mures

Chapter Chapter 6 in COVID-19, Supply Chain, Climate Change, and Sustainable Development in Africa, 2023, pp 73-84 from Springer

Abstract: Abstract Introduction Today’s companies on the market continue to look for new opportunities to increase economic efficiency. These companies continue to seek sustainable sales and profit growth, strengthening relationships with current customers by applying innovative elements. Customer satisfaction as an indicator involves all staff within the firm directly related to the customer. It motivates employees to achieve the highest standards and constantly increases labor productivity. Material and Methods In this paper were analyzed two companies from different fields of activity. The main research elements in this work were aimed at systematizing theoretical concepts of how various aspects of increasing and assessing customer satisfaction in the economic activities performed at the level of society can be improved. Analytical procedures such as observation and reasoning have been used. One of the elements sought was the analysis of the evolution of customer satisfaction, the determination of mechanisms for assessing customer satisfaction by applying their methods concerning the classical economic indicators (profit, productivity, cost), developing, and proposing solutions for growth and economic development at society level by increasing customer satisfaction based on the results of this research. Results Some aspects of the level of development have been highlighted in the economic activity of the participating firms. This is why we have put a new system into the fore in the form of an indicator that involves both customer satisfaction and economic elements that measure economic activity itself so that we can talk about economic sustainability based on continuous innovation. Conclusion The innovative elements well embedded in the classic economic system of a company can lead to beneficial results for companies.

Keywords: Customer service; Management; Sustainable; Economic efficiency; Virtual reality (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-26121-3_6

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DOI: 10.1007/978-3-031-26121-3_6

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